Wortal vs. CrazyGames: Choosing the Right Strategy for HTML5 Game Distribution

For HTML5 game developers, CrazyGames has long been a trusted platform to reach millions of players. But with Wortal, you can publish to CrazyGames and 10+ other channels simultaneously—maximizing reach while minimizing work. Below, we compare both platforms and show how they can work together to grow your game.

Quick Comparison

Feature Wortal Launchbase CrazyGames
Distribution Scope 10+ channels (CrazyGames + web, mobile, super-apps, alt. stores) CrazyGames + undisclosed portal network
Revenue Model Subscription Based - Keep full revenue share from CrazyGames and 10+ channels Revenue sharing (30–50%)
Integration Single SDK for all platforms Custom SDK required
Analytics Advanced Analytics tracking performance, revenue, and distribution across every channel for deep insights Basic portal analytics
Compliance Built-in k-ID for age verification Self-managed
Monetization Ads, IAP, subscriptions, direct sales Ads, limited IAP
Time to Market 1–3 days 1–3 days

Platform Overviews

Wortal Launchbase

Wortal is a multi-channel distribution platform that lets developers deploy games to CrazyGames, Facebook Instant Games, Poki, Telegram's PlayDeck, Gamesnacks, popular Japanese web gaming platforms and more with one integration.

Key Advantages for CrazyGames Developers:

  • Publish to CrazyGames and other platforms simultaneously.
  • Keep 100% of CrazyGames ad/IAP revenue (Wortal's flat subscription fee covers distribution across all supported channels).
  • Track CrazyGames performance alongside other channels in one dashboard.

CrazyGames

A leading HTML5 game portal with 35M+ monthly users, offering:

  • Strong player base for casual and hyper-casual games.
  • Self-serve publishing and basic monetization tools.
  • Social features like multiplayer and friend invites.

Why Developers Use Both

1. Maximize Revenue

Direct Publishing to CrazyGames: Earn 50–70% of ad/IAP revenue (after CrazyGames’ 30–50% cut).

Wortal + CrazyGames: Keep 100% of revenue earned through CrazyGames via Wortal’s subscription, while still appearing on CrazyGames.

2. Expand Reach Effortlessly

CrazyGames Alone: 35M monthly users.

Wortal + CrazyGames: 35M CrazyGames users + millions more via Facebook, Poki, and super-apps.

3. Simplify Compliance

Wortal: Auto-handles age gates and compliance with GDPR/COPPA for all platforms, including CrazyGames.

Direct Publishing: Manual compliance for each platform.

4. Unified Analytics

Wortal: Track CrazyGames metrics alongside other platforms (retention, LTV, etc.).

Native Tools: CrazyGames provides basic per-game stats only.

Wortal vs. Direct Publishing

Scenario Wortal Launchbase CrazyGames
Multi-Platform Goals Launch on CrazyGames + 10+ channels CrazyGames and undisclosed partner network only
Revenue Control Revenue share from CrazyGames + all other channels 30–50% revenue share
Time to Market 1–3 days 1–3 days
Scalability Update once, deploy across all channels Manual updates per platform

How Wortal and CrazyGames Work Together

  1. Upload to Wortal: Integrate our SDK once — no need for multiple setups.
  2. Select Channels: Choose CrazyGames, Poki, Facebook Instant Games, and more.
  3. Launch Everywhere: Your game goes live on CrazyGames and other platforms at the same time.
  4. Boosts CrazyGames too: Wortal supplies CrazyGames with fresh, high-quality games that help drive engagement and growth.
  5. Better together: Our curated stream of top-tier content supports CrazyGames’ ecosystem — while giving your game more reach.

Why CrazyGames Developers Love Wortal

  • No Exclusivity: Syndicate to CrazyGames and other partner platforms.
  • Deeper Insights: Compare CrazyGames performance with other platforms.
  • Future-Proofing: Adapt to trends (e.g., super-apps in Asia) without re-coding.

Key Takeaways

Wortal Launchbase

  • Publish on CrazyGames and scale globally — all from one upload.
  • Keep 100% of the revenue share from all supported channels.
  • Access integrated, cross-channel analytics to optimize performance.
  • Reach 10+ platforms with centralized publishing, updates, and support.
  • Access IAP monetization on other channels if CrazyGames doesn’t approve your game for IAP.

CrazyGames Direct

  • A great option if you’re testing a new game or want to stay focused on their audience.
  • Ideal if you prefer a single-platform release and want to manage everything manually.
  • Strong visibility within the CrazyGames ecosystem — but limited to their network.
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